It is a well known fact that retaining a customer is as important as gaining a new customer. And this is where winning your customers trust comes into the picture. A loyal customer not only proves his or her loyalty but also has a significance word of mouth effect. In this article we will share with you our experience of utilizing proactive communication and transparency with our client’s as the key to gaining their trust.
Whether you are trying to start a new business or planning to grow your business, the trust of your customer on your product, business, services, and organization is the roadmap to a sustainable development. And this is the reason that we always prioritize the resources of our content writing services to achieve this goal.
Trust building is a continuous process that starts right from the moment the customer approaches you for your services. Whether you are in the content writing services, or any other product or service delivery industry, you can inculcate this process. Every stage of the customer life cycle is an indispensable part and has equal importance in the brand management of your company. In this article, you will find out our underlying principle of earning your customer’s trust by delivering the best service to each and every customer at every stage of this cycle.
Reach:
When a customer approaches you for the first time, it is very crucial that you reach out to him to meet his expectations. Your main objective shouldn’t be to just sell your product or service. It should be to meet what he wants. For example, when a customer approaches us for our content writing services we make sure that we understand what exactly he is looking out for, whether it is for social media posts, a website, or a blog. In this stage, you need to understand his willingness to pay, any specific requirements, and the service he is expecting from you. You can build his trust that you can meet his requirements if you focus on a tailor-made service for every customer.
Acquisition:
In this stage, it is important that your customer has a smooth ride towards buying your product or services. You have invested a lot of time and energy in getting him to this stage, but in case you don’t keep up with the trust, he might still loose his interest. So, to keep up his trust on you, you need to make the process as smooth as possible for him. And this can be done with transparency and proactive communication between both sides. For example, when a customer decides to purchase our content writing services, we make sure he understands the process well. We show him our expertise, projects that we have done, e-commerce solutions like content writing services, and social media posts that we have provided to more than 200 customers in the last 8 years and build his trust on our core content writing team.
Also it is important that he understands the payment process, the customer support, etc. so that, when he does a competitive analysis, he finds the reason to choose your service over any other. A consistent customer service showcases your company’s brand management skills as well.
Conversion:
In this stage, the customer has put his trust on you and decided to purchase your services. Sometimes we tend to rush towards making him to pay for the product. This might make your customer to think that you are interested only in selling your product. So, it is important that you keep up the pace because he might still change his mind. For example, our dedicated team gives the customer the time he needs, answers any additional questions he might have, and helps him to complete the process smoothly. When you maintain the consistency in your process the customer will acknowledge your efforts and this will enhance his trust on your brand.
Retention:
This is the most important stage of the customer life cycle. Your customer might approach you for an additional service or an after-sales service. A lot of established companies go out of the box to solve their customer service-related issues. In the last 5 years of our content writing services, we have ensured to reach to the queries of our customers. We make sure that if there is any issue related to the service our dedicated team works on it until it’s up to their expectations. Irrespective of whichever industry you are into, to build trust, and to create a sustainable relationship, retaining your customers is irreplaceable.
Loyalty:
All the efforts that you have taken all this way will show your everlasting result in this stage. The relationship of trust that you have with your customers, will help you grow your business. These customers will consider your company to be their first priority when they will look to purchase a similar product or service. Also, at the same time, they will spread a positive word of mouth amongst others, thus throwing a valuable feedback to your brand. Although there are a number of content writing companies across the globe, our customers choose us whenever there is a need for content creation. This has been possible only because of our wholehearted dedication in building trust with our customers.
Therefore, in order to have repeated business from the same customers, it is very important to have a lean system with all the above stages in it. At the same time, this also works as a huge part of your company’s brand management process.