Blog Series #1
As one of the best product description writer, I realize how often consumers depend on product descriptions to decide whether they should buy a product or not.
As more and more businesses claim an online space to sell their products and services, I have found it easier to navigate through this crowded online market space by looking for sellers who write product descriptions that are clear and concise.
If you own an eCommerce website, then there are lots of advantages of having the best product description writer describe your products and services. With diverse knowledge and expertise of different markets, freelance writers are well positioned to do a good job for you.
Here is a description for a coffee product that I came across from the Ads section when I searched for coffee on Google.
The description tells me exactly what I need to know to help me make a decision and complete my purchase. It is well articulated with adequate information on the blend of coffee beans, the quality of the beans, and what to expect from my coffee.
Now that you have seen how a good product description can be useful for buyers, here is a description of a coffee product that clearly kills the mood and pays no attention to user requirements:
After reading the description, I begin to have serious doubts if the seller is going to provide me with a good quality product or not. Since it does not provide any insight into the product there is hardly any way in which this description helps me make a decision. So, the entire weight of my decision will be based on the popularity of the brand of coffee being sold.
If this coffee product is being sold by a startup then it is likely that they may suffer from poor sales simply because of bad writing and poor positioning of the product.
Some of the best freelancer product description writer can turn this around for the brand by using their expertise to position the product with an excellent product description. Professional writers understand how different styles of writing can affect your audience’s behavior and experiences. Whether want the description for an affiliate post or for an eCommerce website, it is always better to rely on a professional because poor quality work does not attract enough eyeballs to your product. As a result, you lose out on a chunk of potential buyers.
Top reasons why you must choose a freelance writer
- To maintain quality in your product descriptions
- For creating content that can easily captivate your audience
- To produce error-free content
- For helping you develop creative ideas
- To target audience intent
Search engines keep stepping up the level for website owners to maintain their ranks on SERPs. Google’s algorithms have constantly coerced businesses to improve the quality of their content if they intend to stay high on the organic search results. This is why agencies offering content writing services have had to regularly update their content and create high-quality work.
Freelance writers who work with lots of businesses at the same time are naturally inclined to learn about changes in writing trends, audience behavior, and search engine algorithms. By hiring a freelancer writer for product descriptions, you can make sure that your thoughts are converted into attractive words that can easily communicate the best features of your product or services.
I write product descriptions for eCommerce website owners from diverse industries. My experience has helped me understand how to drive sales by targeting user intent through the descriptions. I have also worked closely with lots of affiliates who would want excellent product descriptions to help in selling the product through an affiliate post. Since the best descriptions must be optimized to gain visibility on search engines, I keep SEO in mind while working on product descriptions.
Talk to me now to find out how I can transform sales and market positioning for your products or services through my content writing services, helping you with measurable results and a visibly higher ROI.