With the advancing technologies, the competition among the business houses is increasing rapidly. Every website owner or business owner is fighting with each other to get better SEO positioning. If everyone seems to work for the SEO ranking in SERP – Search Engine Result Pages, then why only a few can come up?
Well, digital marketers who handle the entire SEO of the website might be making some common mistakes that are not letting the website to come up in the SERP. One such thing that can boost your website’s ranking is Content Marketing. If you embrace the right tactics of content marketing strategy, it will help digital marketers to gain better website ranking.
But once again, you must understand here that you must not generalize the content marketing strategies. The content marketing strategies that a digital marketer employ must have an impact on the target audience. One of the most important benefits of a successful and powerful content marketing strategy is that it has the potential to create an impact that could not be ignored by anyone.
All digital marketers must understand that content marketing is extremely effective for increasing the website ranking, driving traffic to the website, generating high-quality leads, and even convert the visitors into potential customers, which leads to improving the revenue scale of the business. But how? How can digital marketers make use of content marketing strategies to improve website ranking?
Well, here are some tips and tricks that help in understanding the right way to employ content marketing strategies.
Tips and Tricks to employ the right Content Marketing Strategy
You Must Have Good Understanding Of Your Target Audience:
Every digital marketer must have complete knowledge of the business niche and, based on that, what would be their target audience. This should be done before you start working on content formation or content curation. When you have a deep understanding of the audience, only then you would be able to jot down the content that they would find relevant and exciting to read. For instance, if you have a fashion website, then your target market would be young men and women or young teenagers. So a digital marketer must come up with the content that is relevant to the field and not just put up any other topic. Your target audience would not like it and abandon the website.
Always Focus On Creating Fresh & Original Content:
You might say that
your website has several articles, and you provide fresh content to your visitors.
But how true is it? A simple thing to note is that a website must be upgraded
with new content every week or within 15 days. Even if you have 100 blogs or
articles on your websites, it is not enough. You must keep penning. The most
important point to note here is that – the more fresh your content is, the more
Google ranking signals it receives. This direct link of content to website
ranking is what helps in improving the position of the website in SERP.
How do the search engine bots judge the freshness of the content?
- Date of blog publication
- Updated content (Must not be copied from other websites and should not provide old data)
- When new pages are added to the website
- The number of backlinks that comes to a page
- The traffic that is being attracted to the page.
All these factors help in gauging the freshness of the content.
Note: This means that older posts are not useless but more valuable. If you employ the right tactics to update it, it will help drive significant traffic to the website. It will indirectly improve the website’s ranking.
Update And Enrich The Old Content:
Most digital marketers ignore old content. This is where they go wrong. You must take help of Google Analytics to check which articles or blog is getting the maximum traffic till today. If it is an old content that is something people like the most, what will you do? Will you still ignore the old content? No! So how will you make use of it to gain more traffic? By repurposing it or, in simple words – updating it. While repurposing or updating the blogs, you can employ different formats and add new data to the existing post. It will make the post more valuable. With updating the blog, you are analyzing the specific topic in more detail.
Moreover, you can use the old content without being repetitive. Various ways can help you to reuse the content and present it to your visitors. Convert the most significant blog (which gets huge traffic even after being old) into videos, ebooks, infographics, podcasts, a guide for readers, or even presentation. In this way, you can give a new look to the existing content. As a digital marketer, it will save the time that you would need to come up with new ideas and ensure that there is fresh content on the website every week or every 15 days. It will boost your website’s SEO ranking.
Go For Appealing Visual Content:
As compared to the textual content, visual content is the potential in capturing the visitor’s attention. Unless the textual content is highly engaging, you won’t find people sticking to the end of the blog. This means your readers are not getting the complete information that you need to provide them. So you can take the help of visual content that keeps the visitors engaged with your content for a long time. Humans can process visual content faster as compared to written content. Visuals make it easier for visitors to analyze what you want to convey. Therefore, you must employ high-quality images or infographics that can help in grabbing visitor’s attention.
Conclusion
A good content marketing strategy helps digital marketers to improve the positioning of websites in Google’s SERP (Search Engine Result Pages). When you employ all the techniques in the right way, it helps in increasing brand awareness, improving the website’s engagement, and also helps in generating leads. When you optimize the content as per the SEO guidelines, you are creating a new opportunity for the website to grow, drive traffic, and gain good positioning in search engines. So don’t wait for the right time, just get to work in the right direction, and you would see drastic changes in the website’s positioning.