LinkedIn Sales Navigator is the key when it comes to social selling. By utilizing the strength of the largest professional network in the world, Sales Navigator empowers sales professionals to more effectively target, comprehend, and engage with customers.
With LinkedIn Sales Navigator, you can engage with new prospects even if you don’t have their contact details, target the appropriate individuals and organizations, and keep track of account activity.
LinkedIn releases updates and improvements to Sales Navigator every quarter to assist sales professionals in making better decisions. In this article, we’ll examine a few of Sales Navigator’s newest and lesser-known features. So, let’s begin.
Latest LinkedIn Sales Navigator Features to Improve Your Prospecting
You’ll notice the platform’s updated home page when you log into Sales Navigator. This updated layout is being rolled out through the first quarter of 2022 to assist you in concentrating on important tasks and collaborating with teammates. Let’s discover the latest LinkedIn Sales Navigator features in detail.
All Alerts Feed
Two feeds can be found on the left side of the screen on the redesigned home page. On top, the All Alerts tab shows news about the accounts and leads you’re following.
The All Alerts feed will be beneficial for helping you find and react to important developments. You will now see urgent updates and breaking news as soon as you log into your Sales Navigator account.
LinkedIn automatically sorts the alerts by relevance. However, you can change how alerts are displayed by selecting the drop-down menu in the top-right corner. Use the search bar to quickly find pertinent alerts if you want to jump to news about a particular account or lead.
Click the three dots to the right of any notification to report it as irrelevant or to disable similar alerts so that you receive the correct information in your All Alerts feed. To remove the item from your feed, click the X button instead.
Spend a moment modifying your alert preferences to make these notifications as helpful as possible. Configure your notifications by clicking the gear icon to the right of the tabs. All alerts are turned on by default, but you can disable any that are useless.
Bookmarked Alerts
The All Alerts feed will display useful news about your accounts and leads. However, it’s possible that you won’t have the time—certainly not right away—to give each alert the attention it requires.
By clicking the bookmark icon, you can save the notification for later handling. A notification you bookmark for later appears in the Bookmarked Alerts tab, which is located next to the All Alerts tab.
Priority Accounts
The My Priority Accounts feed can be found next to the alert feeds. This feed helps you stay on top of the most crucial accounts for your business by tracking the employee count and headcount growth for all significant accounts.
Sales Navigator will automatically display the accounts you’ve saved or recently viewed in this feed if you don’t select priority accounts. Click the star icon from the feed or your list of saved accounts to ensure a particular account appears in your priority list.
You can track activity more effectively after adding your accounts to the priority feed. The advanced version of Sales Navigator allows you to monitor open opportunities and buyer intent for priority accounts.
LinkedIn Sales Navigator Account Filters
Account-based filters are separated into categories by Sales Navigator based on their relevance to workflow, activities, and attributes. Any company that satisfies your search criteria can be viewed by clicking, as can any company’s staff. You can then add accounts or leads to your saved lists for further investigation and follow-up.
Wrapping Up!
LinkedIn keeps adding new features and functionality to Sales Navigator to ensure that it stays the best social selling tool available. With these features, you can easily identify and connect with decision makers, streamlining your lead generation and sales processes.
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