In today’s era, people are more attracted to content with valuable information and a good presentation. The presentation means that the content should have appropriate images that make it interesting and engaging. Although you are using the content to boost digital marketing tactics or improve your blog page, good content will always get a score higher than poorly written content. Business brands make use of high-quality, relevant content, which helps in boosting their content marketing strategy. This strategy takes the business to a higher level. But what about startups? As such, the business is in the initial stage of how ill they cope up with writing great content. In such scenarios, the Startup business must hire a freelance content writer who would provide you great content to magnify the business marketing efforts.
But how will the startup business houses find the best freelance content writer?
Here are some of the most simple methods to find the best freelance content writers.
Tips To Find The Best Freelance Content Writer
Focus on Writing The Best Job Description
There are different types of freelance content writers such as brand journalists, ghostwriters, copywriters, bloggers, website content writers, and many more. And you have to make sure that you choose the right one for your business. So the first thing would be to write a job description that is informative and creative. To ensure that you have worked out the definite job description, check out these points:
- The job description should be detailed, as it will help in screening the right freelancers.
- The job description must include the definite work requirement that your Startup business would require.
- Explain the purpose of finding freelance content writers.
- Mention what types of freelance content writers you are finding
By sharing such information, you can ensure that you are increasing the chances of finding the right freelance content writer. The writer will know what you are looking for and will approach you only when they can fulfill your requirements. In this way, you will attract only the right candidates and not many writers who do not fulfill the criteria.
Promoting The Job Requirements On Various Platforms
Do you think by writing the best job description, you are done with your responsibilities? Well, no! The right freelance content writers would come to you only when you make sure that the job description is easily discoverable. So it is essential to promote the job description on the right platforms. You can post the job requirement and descriptions on the website. But when you are a startup business, the freelance content writers won’t recognize you. So you can post the description on freelancer platforms, LinkedIn, and various social media platforms. These are the online platforms where freelance content writers can easily find your job requirement and reach you.
You can opt for posting a job ad. But it would not be enough. You need to ensure that the freelance content writers can also benefit from working with a Startup Company or business. So along with the advertisement for the job, mention the things that the content writers find beneficial.
- You can give them the freedom to indulge in creative as well as informative content. Such content will prove as a test of time.
- Your business analyst can provide them the insights into how well their content writings are performing on different platforms.
- You should allow them to build a strong network with other content writers.
Search For The Best Freelance Content Writer At The Right Place
Millions of websites claim that they can link up with the right freelance content writer. But you must not fall into such traps while finding the best one. There are renowned websites such as Upwork, Freelancer, iWriter, Guru, Problogger, and a few more. Here you can ensure that you will be getting the right freelance content writers for your business. Apart from this, there are freelance content writers who work on an individual basis. You can refer to their website and prepare a list of such freelance content writers. While selecting you must focus on the past work samples, check out the reviews or testimonials that the freelancer has received. You can do a background check to make sure whether the freelance content writer would be a reliable person or not. Get information on the qualification of the writers and the experience they have in this business.
When You Have Shortlisted The Freelance Content Writers – Ask For Past Work Samples Or Check The Portfolio.
The renowned freelance market places allow the content writers to create and maintain a strong portfolio of past work. You can find all the samples that the freelance content writer has completed by working with different clients on a wide range of websites, themes, or subjects. If you choose someone who works on an individual basis and not through the freelancer marketplace, you can ask for past work samples from them.
You Can Arrange A Test Assignment For The Freelance Content Writers
When you give out test assignments to the content writers, you can choose a topic relevant to your business niche. It will help you know whether the content writer would deliver the content as you want from them. Provide them a time of two to three days to research the topic and come off with the best work.
Being a part of a Startup company or business, it becomes essential to understand the importance of hiring the best freelance content writer. Content is the most sought out thing in the digital era. If you can provide interesting and valuable content to your target audience, you would increase the website traffic, improve brand reputation, and improve the ROI (return of investment) of the business. It might feel like a daunting task, but with the help of the tips mentioned above, you would be able to make the right choice.