Content marketing is continually improving, just like all your other marketing initiatives. You want your articles and case studies to perform even better than they did the last time you published them. The best method to achieve this is to track your results as your campaigns develop and get more experienced.
But how can you assess the return on investment (ROI) of your B2B content marketing efforts?
This guide to content marketing ROI will cover how to increase your ROI across various content marketing activities and determine which assets are most valuable to you and your target audience. Continue reading this article to know more.
What Is Content Marketing ROI?
Content marketing ROI is a percentage indicating how much money you made compared to what you spent on content marketing.
When calculating your ROI, include the total investment instead of the price of the content. This could apply to labour charges, advertising expenditures, software costs, or any other financial effects your content brings.
Calculating Content Marketing ROI
Success in content marketing can take many different forms. Your goals will determine how you measure it, but you may use the common ROI calculation to determine how your content affects revenue generating.
Subtract the cost of content production from the top-line profit earned over the same time period. Then, add the cost of content distribution to the total.
In other words, ROI is calculated as (Return – Investment ÷ Investment) x 100.
How Can You Measure Content Marketing ROI?
While the aforementioned method explains how to calculate your ROI, many marketers make a critical error when calculating the ROI of their content marketing efforts: they solely consider financial gain. This is where things become complicated because, although everyone knows how significant branding is, measuring it may be challenging. Many marketing initiatives aim to support branding efforts.
Some of the other metrics you can consider while measuring your ROI includes the following –
Brand Awareness
Even if it has no direct connection to your marketing strategy or the good or service you’re offering, this involves implementing and monitoring SEO that builds your brand.
Brand Loyalty
Measure the number of repeat or returning clients. Gaining repeat customers and recurring business has significant value because some goods and services take time to convert, especially if they are expensive. Positive social media mentions from devoted clients are another possibility. Using a social media platform to track when mentions occur will allow you to measure yet another metric.
Increase Content Marketing ROI
Content is a crucial component of your development, regardless of what you decide on as your ROI target or how complicated your ROI calculation is. Set your goals, assess your progress, demonstrate your worth, and present the information in a straightforward dashboard manner.
Achieve your target with our well-written content. By using our services, you may assess the material you already have, plan fresh content to support marketing initiatives, and significantly boost your marketing ROI.