Nowadays, businesses are growing at a tremendous speed. They are approaching their customers in different ways and different mediums. They are using blog content, public forums, email marketing, and social media posting to drive traffic to the website.
All this is possible when a business website can provide rich and informative content to the target audience. You cannot just write anything and expect to lure your customers. If you are concerned about your business, you have to ensure that the content reaching the audience is of high quality and engaging.
All these things you cannot do it all alone. You need a great writer who can help you draft the content you need for your business. So what should be done?
You need to hire a freelance content writer to boost your websites’ traffic, improve the brand reputation, and increase the conversion cycle. These small but important things would help create a loyal customer base and increase the business’s revenue.
The next big decision you have to make for your business is hiring a freelance content writer. What are the parameters that you must consider before hiring them? Will it be beneficial to take the help of the content writers in boosting the website positioning in Google’s SERP?
Let’s address all the questions one by one.
Parameter That You Should Consider While Hiring A Freelance Content Writer:
Choosing The Right Platform To Find The Freelance Content Writer:
These days you can come across various websites where you can find the content writers for your website, for example – Freelancer, Upwork, Guru, iWriter, and many more. Besides these platforms, there are many qualified and experienced content writers who work on an individual basis. If you are concerned about your business website, then you should not work with any content writer. Your first step would be to shortlist some of the best freelance content writers. You can select the content writers from the online platforms or make a list of individual content writers.
Communicate With All The Writer You Have Shortlisted: Start with the online platforms to easily chat with the freelance content writers. If you want to work with individual content writers, then contact them through the information provided on their respective websites. While communicating with them, you will have an idea of whether they would be fit for your business niche content writing or not.
Ask For The Recent Published Work From The Freelance Content Writers:
Hiring a freelance content writer is not like hiring in the company for any other position. You cannot have a look at the resume and determine whether they would be right or not. Here there is no resume! So you need to have a look at the recently published articles or blogs by the content writer. When you are reviewing the work of the writers, you will not get an idea of the quality of the writer’s work. So you won’t end up hiring someone with poor writing skills. You can even check out their websites to analyze the level of the content and whether the freelance content writer would be suitable for you or not. While reviewing the content, you must check the content for plagiarism and grammar.
Apart from this, the content should provide useful information to the readers. It should be engaging as well as entertaining at the same time. You can ask for a sample article for which you would give the topic based on your business core values. If you like the way of the writer’s content, you can move ahead with them. Your work satisfaction will give you the confidence to work with them.
The Work Timing:
One of the most important things that you need to verify while hiring a freelance content writer is the timing of their work. As the name suggests, they are freelance writers and not your employees, so you cannot ask them to sit for seven to eight hours straight to get the work done. They have flexible work hours. So you must both communicate to settle for the working hours. Or you can also specify the daily content requirement or how frequently they would be able to provide with the content for your business website. The final decision should be convenient for both of you.
Determine The Right Price For Your Work:
The pricing of the content should be decided by the number of words written per article/blog, the quality of the article, and the current market value of the freelance content writers. It is always better to discuss such things before completing the hiring process. These things might create conflict between the freelance content writers and the business manager.
Besides the price of the content work, you must also decide upon the right payment method. Choose the online payment platform, which is better for both – the freelance content writers and the business manager.
Apart from all these parameters, you must check out various other points that will help you in hiring the best freelance content writer:
- You must convey the number of articles or blogs you would need in a month or a week.
- Confirm the number of freelance writers you would need for your business website. Having 2 to 3 writers would be better.
- While asking for a sample article or test article, make sure it is paid. It will encourage the writers to give their best.
You must take the responsibility of hiring a freelance writer for your business website very seriously. If the freelance writer cannot deliver the best work within the stipulated time, it would be a waste of time and money. Moreover, If you end up with the wrong writer, there will be unnecessary disputes and no productivity. Instead of taking your website ranking up, it will fall down drastically, and no one would want that to happen.