Measuring your content’s effectiveness is always a good idea. If you don’t track your content, how will you know if it’s performing well?
We’ll show you how to assess and improve the performance of your content in this blog post.
These suggestions are especially useful for businesses with trouble converting visitors to leads or generating leads from their website traffic. So, keep reading.
- Website Traffic
Website traffic is one of the most obvious ways to gauge content performance. Both unique visitors and pageviews are counted. You can use this information to see how popular a particular topic or type of content is, as well as which pieces are getting the most social media attention.
Google Analytics can help you figure out how many people visit your site.
For example, if you’ve written your first blog post on a topic that’s very specific to your business or niche and haven’t seen any results in Google Analytics for the past week, it’s a good indication that it’s not as appealing to readers/customers as you thought.
How to Boost Your Website’s Traffic
Start by looking at what content is performing well and try to create more of it if you want to increase website traffic.
You could also look into improving your search engine optimization so that your website ranks higher in SERPs. Additionally, as more people use their phones, make sure your page is mobile-friendly.
- Time On-Site
Examining the average time users spend on your website is another way to assess content performance.
People are engaging with your content if they spend a lot of time on your website. You can use this data to figure out which content is the most popular and adjust your strategy accordingly.
How To Improve Time On-Site
To improve “time on site,” there are a few things you can do.
- Make sure your website is simple to use. People should be able to quickly and easily find what they’re looking for.
- Make sure your content is engaging and interesting. People will leave if they aren’t interested in what you have to say.
- Update your website with fresh content, so people don’t get bored of what you have to say.
- To break up the text and make it more interesting, use multimedia content such as videos and images.
- Bounce Rate
Bounce rate is another important metric to track. This percentage of people come to your website for one page and then leave.
If your bounce rates are high, it’s possible that your content isn’t engaging or relevant to your visitors. It’s also possible that your website’s design or layout is turning people off, causing them to leave without further investigation.
How to Improve Bounce Rate
Creating content that speaks directly to the needs of each visitor is the best way to reduce your bounce rate.
If someone comes across a blog post about how to write great headlines for marketing pieces, for example, they should be able to find exactly what they’re looking for.
If your visitors can’t find what they’re looking for, they may leave (bounce) without exploring further.
- Keyword Rankings
Tracking your website’s keyword rankings is another way to assess content performance. This will indicate how well your content performs in search engines.
Using a tool like Moz or SEMrush, you can track keyword rankings. These tools will show you which keywords your site ranks for and how you stack up against your competitors.
The more successful your content is, the higher it ranks for keywords related to your business.
How to Improve Keyword Rankings
You can do a few things to improve your rankings for specific keywords:
- Create unique and compelling titles that include the keywords so that search engines can understand what they are about.
- Make sure that other websites with relevant subjects or keywords link back to yours.
- Use keywords throughout your website’s content to ensure that search engines understand what it’s about.
- Boost your rankings for a specific keyword by using paid advertising.
To summarise, there are several methods for assessing content performance. Depending on your goals, you can track social media engagement, conversions, email open and click-through rates, and other metrics.
Use this data to tweak your strategy and improve the effectiveness of your content. Lastly, don’t forget to contact me if you are looking for a content writer who can write SEO-friendly content.