It’s not easy to write for the web. Even if you’re a brilliant writer, you might have trouble connecting with an online audience. That’s because a lot of the standard rules are thrown out the window. So, if you want to be successful as a writer, don’t make the following mistakes.
Common Online Writing Mistakes That You Should Avoid
Excessive Use Of Headlines
Do you know what attracts an audience in the first place? A catchy headline. But no one likes gimmicks.
Although headlines are important, some writers go overboard. The best headlines pique the reader’s interest while also revealing what they will read in the article. So, no matter what type of writing you’re doing—from SEO blog writing to white paper writing—make sure your headlines are crisp and informative.
Not Hooking Readers At The First Line
It is one of the most common mistakes that writers make while writing a online copy.
With an online audience, you only have a few seconds to make an impression. So, getting a strong start to your blog post is crucial to lowering your bounce rate and increasing the number of time readers spend on your page.
If you want to grab your readers’ attention, try to write an engaging opening line because these first few lines are all about making good on the promise you made in the title – and then some.
Forgetting About Clarity
Audiences don’t come online to be wowed by a literary masterpiece. They come to look for answers to questions they’re having. However, the desire to write beautiful sentences can lead you to meander and divert attention away from the main point.
So, create readable, understandable, and digestible content. Also, avoid using words or sentences that are unnecessary or superfluous.
No one will read your content if it isn’t visually appealing. Many writers use excessive amounts of pictures, large paragraphs, subheadings, quotes, hyperlinks, and other elements.
Remember that the ease with which you can read is very important, so pay attention to it. Make sure your content is scannable and includes the appropriate number of bullet points and subheadings for easy reading.
If you want to engage your audiences throughout your blog, you have to use a more casual approach. Although it is not always easy to write in a conversational tone, especially if you are writing about something formal, remember your readers are people, and if you don’t make your content human, you’ll find it difficult to connect with them.
Addressing your reader as ‘you’ is a simple but effective tactic to use. Furthermore, don’t be afraid to start a sentence with a conjunction. Starting a sentence with “But,” “And,” or “So” feels more conversational right away.
Hope you understood the mistakes writers usually make while writing. Lastly, if you already have a website and looking for a professional writer who doesn’t make these mistakes in the writing, contact me.